Brand Identity Kit
ARDONYX is an anime store born from a love of nostalgia and self-expression. We connect fans to the worlds and characters that shaped their imagination, offering products that bring those cherished memories back to life. With fresh, bold designs, ARDONYX lets you carry your favorite anime moments with you, blending the past and present in a way that’s personal, stylish, and timeless.
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BRAND STORY
We imagine the vibrant world of our customers. For Ardonyx, anime is not just about fandom or collectibles—it's about reliving the magic that shaped who we are. It’s the connection to characters and stories that sparked adventure, imagination, and creativity.
Anime goes beyond entertainment. It’s a lifestyle that keeps alive the memories of our first fandoms, favorite characters, and moments of discovery. That’s the spirit we bring to Ardonyx—a place where past and present merge, allowing fans to express their passion and carry it with them.
BRAND NAME
Ardonyx, From "Ardor" (Latin) & "Onyx" (Greek/Latin)
- 1. Adj. Passionate, Enthusiastic, Driven
- 2. Adj. Bold, Strong, Enduring
- 3. Adj. Resilient, Protective, Empowering
TAGLINE
“Beyond Basic Picks”
We chose this tagline to cleverly play with words. Our products won't be just basic, run-of-the-mill items. At Ardonyx, we offer more than that—we go beyond the basics to provide something truly special for anime fans.
TYPOGRAPHY
COLOR STYLE GUIDE
